Availability Cascade
Cognitive BiasPerceptionSocial Influence
The Availability Cascade describes how repeated exposure to an idea amplifies its perceived truth and importance.
Introduction
The Availability Cascade describes how repeated exposure to an idea amplifies its perceived truth and importance.
Core Concepts
- Repetition Effect: Frequent repetition increases believability.
- Social Amplification: Public discourse reinforces the cascade.
- Critical Thinking: Questioning widely repeated narratives.
Applications
- Media analysis for understanding narrative construction.
- Marketing campaigns for creating product buzz.
Related Resources
- Tools: Sentiment analysis software.
- Book: "Thinking, Fast and Slow" by Daniel Kahneman.