Availability Heuristic

Cognitive BiasDecision MakingPerception

The Availability Heuristic describes the tendency to rely on readily available information when making decisions.

Introduction

The Availability Heuristic describes the tendency to rely on readily available information when making decisions.

Core Concepts

  1. Memory Bias: Recent or vivid events dominate decision-making.
  2. Selective Perception: Limited exposure skews judgment.
  3. Awareness: Recognizing this bias helps mitigate its effects.

Applications

  • Marketing strategies to create memorable campaigns.
  • Risk assessment to avoid overestimating unlikely events.

Related Resources

  • Book: "Thinking, Fast and Slow" by Daniel Kahneman.
  • Tools: Decision analysis frameworks.

Related Topics

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