Framing Effect

Cognitive BiasDecision MakingCommunication

The Framing Effect occurs when the presentation of information influences decisions and judgments.

Introduction

The Framing Effect occurs when the presentation of information influences decisions and judgments.

Core Concepts

  1. Positive vs. Negative Framing: Highlighting gains or losses affects choices.
  2. Perception Shaping: Subtle changes in wording can alter opinions.
  3. Strategic Communication: Designing messages to achieve desired outcomes.

Applications

  • Marketing campaigns for influencing consumer preferences.
  • Public policy to shape voter perceptions.

Related Resources

  • Book: "Thinking, Fast and Slow" by Daniel Kahneman.
  • Tools: Message-testing platforms like SurveyMonkey.

Related Topics

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