Halo Effect
Cognitive BiasPsychologyDecision Making
The halo effect is a cognitive bias...
Introduction
The halo effect is a cognitive bias...
Core Concepts
- Positive Attribution: Extending favorable impressions beyond relevant attributes.
- Selective Perception: Overlooking flaws due to initial positivity.
- Balanced Evaluation: Considering multiple factors objectively.
Applications
- Branding to enhance customer perceptions.
- Hiring processes to evaluate candidates comprehensively.
Related Resources
- Book: "The Halo Effect" by Phil Rosenzweig.
- Tools: Behavioral assessment frameworks.