Halo Effect

Cognitive BiasPsychologyDecision Making

The halo effect is a cognitive bias...

Introduction

The halo effect is a cognitive bias...

Core Concepts

  1. Positive Attribution: Extending favorable impressions beyond relevant attributes.
  2. Selective Perception: Overlooking flaws due to initial positivity.
  3. Balanced Evaluation: Considering multiple factors objectively.

Applications

  • Branding to enhance customer perceptions.
  • Hiring processes to evaluate candidates comprehensively.

Related Resources

  • Book: "The Halo Effect" by Phil Rosenzweig.
  • Tools: Behavioral assessment frameworks.

Related Topics

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Professional Applications

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