Reciprocity
PsychologySocial DynamicsInfluence
Reciprocity is the social norm where people feel obligated to return favors or acts of kindness.
Introduction
Reciprocity is the social norm where people feel obligated to return favors or acts of kindness.
Core Principles
- Social Balance: Creates mutual benefit and cooperation.
- Influence Tool: Used in persuasion and negotiation.
- Trust Building: Enhances relationships and loyalty.
Applications
- Marketing for fostering customer loyalty.
- Leadership for team-building and collaboration.
Related Resources
- Book: "Influence: The Psychology of Persuasion" by Robert Cialdini.
- Tools: Behavioral frameworks for building reciprocity.